In the News

    • The Internet is full of small articles and larger reports highlighting the past, present, and possible future of rewards programs. Overall, many programs continue to be very successful and yet what is certain, customer attention continues to be a constant priority.

    • Below are a few public links which provide some very interesting reading regarding customer loyalty and engagement. These links are meant to informative. The sources are the actual links below the headline.

The Future of Customer Loyalty
Building a next-generation reward program

https://www.oliverwyman.com/our-expertise/insights/2017/jan/boardroom-volume-2/customer-experience/the-future-of-customer-loyalty.html

Mobilise Your Customer Loyalty
Programme and Improve the Bottom Line

https://genbin.genesys.com/old/resources/brochures/Genesys-Mobilize-Your-Customer-Loyalty-Program-and-Improve-the-Bottom-Line-Article_UK.pdf

The New Zealand Loyalty Ecosystem Is About To Change. A lot.

https://thewisemarketer.com/loyalty-strategy/the-new-zealand-loyalty-ecosystem-is-about-to-change-a-lot/

How To Create A Loyalty Program That Strengthens Customer Relationships

https://www.forbes.com/sites/theyec/2020/08/28/how-to-create-a-loyalty-program-that-strengthens-customer-relationships/?sh=7822e5b27646

BankThink Traditional loyalty programs can’t handle the digital age

https://www.americanbanker.com/payments/opinion/traditional-loyalty-programs-cant-handle-the-digital-age